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GO PROCEDURAL WITH HOUDINI Side Effects Software announces a limited time offer to save 50% on Houdini Master Bundle. TORONTO: July 16, 2009 - Side Effects Software, an industry leader in 3D animation and visual effects software, is pleased to announce savings of 50% for the Houdini Master bundle. Studios looking for a new level of flexibility and control can now save money while enjoying the benefits of Houdini’s node-based workflow. “Facing more shots and a higher demand for feature-film quality results, studios are choosing to go procedural,” says Kim Davidson, President and CEO, Side Effects Software. “They appreciate the ability to make changes deep into production and respond more effectively to client expectations.” The bundle includes Houdini Master and the Annual Upgrade Plan which provides production-level technical support and access to all major, minor and daily builds of Houdini. Whether you are configuring Houdini, troubleshooting a production issue, or prototyping an effect for a new project, you can rely on the Annual Upgrade Plan to provide you with first class support. Houdini Master is a full-featured 3D animation and visual effects software renowned for its node-based procedural workflow. Houdini Master is indispensable for visual effects artists and technical directors (TDs) and includes a fully unified dynamics environment. Houdini Master is available for Mac OS X, Linux and Windows operating systems and comes with unlimited Mantra render tokens for maximizing your render farm. These savings are available until September 15, 2009 and there is a limit of 2 bundles per customer. To take advantage of these savings or to learn more about going procedural, visit www.sidefx.com/gopro or contact Side Effects Software at . A customer service representative will answer any questions and can arrange a web-based Houdini demo for artists and studios. About Houdini The Houdini family of animation software offers digital artists an unprecedented level of power, flexibility and control based on award-winning procedural technology. The comprehensive feature set includes: modeling, rigging, animation, particle effects, dynamics, compositing, integrated rendering, and more. All Houdini applications work together seamlessly and are available for the Mac OS X, Linux and Windows operating systems. Houdini has been used to create stunning digital animation in blockbuster films, including: Transformers: Revenge of the Fallen, Terminator Salvation, Monsters vs. Aliens, Coraline, Watchmen, The Curious Case of Benjamin Button, Bolt, Chronicles of Narnia: Prince Caspian, Transformers, The Pirates of the Caribbean: At World's End, Superman Returns, The Wild, X-Men: The Last Stand, Spider-Man (1, 2 & 3), the Harry Potter series, The Lord of the Rings trilogy, the Matrix trilogy and more. About Side Effects Software Established in 1987, Side Effects Software is a world leader in the development of advanced 3D animation and special effects software for use in film, commercials and video games. Side Effects Software leads the field of procedural animation with its unique, award-winning Houdini technology. Houdini is used by numerous digital content creation leaders including: Disney Feature Animation, PSYOP, Framestore-CFC, Asylum FX, Guerilla Games, EA, The Mill, Method Studios, C.O.R.E., Digital Domain, Rhythm and Hues, and Sony Pictures Imageworks among others.
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