Adventures in Procedural Design

The Mill's Will MacNeil talked about some of their recent design work, with a focus on two projects: MUSTANG in which Mill+ joined forces with Global Team Blue to create a colourful and playful new spot for Ford Mustang’s latest campaign, ‘Make it Personal’ and LUSH where Mill+ joined forces with Lush to create a 2-minute film created via biometric data visualization - the aim being to visualize the physical response someone has to a Lush spa treatment. Essentially, turning biometric data into art.