Esteban De Bonis

Hey Everybody! My name is Esteban from Argentina, and i wish like to simulate fluids explosions of paint, like those who appears in the Bravia's Sony Commercial.
http://www.youtube.com/watch?v=Cyoh7yyB2Ms [youtube.com]

I would like to ask if everyone could suggest me an approach to achieve this effect?

Thank you very much.

Esteban.