Fender | ManvsMachine

Edward Chiu, Research and Design Lead at ManvsMachine in LA shares the creative and technical journey behind a striking visual campaign for Fender's anniversary Stratocaster edition. From conceptualizing a bold splash motif inspired by the iconic sunburst color to tackling complex simulation challenges with Houdini, this behind-the-scenes look dives into ManvsMachine's process of pushing boundaries in design and VFX.