Procedural in Motion

Posted Sept. 08, 2017

Learn how to bring Hollywood-level visual effects to your advertising and motion graphics work!

Join us at London's Rich Mix venue for the first-ever Procedural in Motion Workshop - a half-day of educational sessions focused on procedural 3D workflows for motion graphics and advertising.

Speakers include some of London and Europe's most talented artists - including Entagma's Moritz Schwind and Manuel Casasola Merkle, ManvsMachine's Simon Holmedal, Pixeltrain's Helge Maus - plus SideFX's "Old School Guru" Jeff Wagner.



Jeff "Old School" Wagner has been a part of the SideFX Software support team from the early days of PRISMS leading up to today's Houdini. Over the years he has accumulated a vast wealth of knowledge and insight and is regarded by many as a true Houdini Guru. If you've encountered him online or watched one of the tutorials then now is the opportunity to meet him in person.


Helge Maus delivers with his company pixeltrain | 3d | vfx | animation in-house trainings, workshops and online-coachings for the 3d & vfx industry. He enables you to master professional production techniques with the following tools: Maya, Cinema 4D, Houdini FX, Nuke, V-Ray, Arnold, RealFlow, Substance, Unity 3D and many more. He has worked as a freelancer for more than 15 years for Adobe Systems and is a member of the beta team for Autodesk Maya, Adobe After Effects and is a Maxon Lead Instructor for Cinema 4D. He has worked with clients such as Jura, Vitra, Jung-von-Matt, Pirates ´n Paradise, redseven Entertainment, ProSiebenSat.1, SKY Deutschland, NDR, rbb, Sony DADC, Intel and many more international companies.


Manuel Casasola Merkle: Changes his software packages more often than his shirts. Manuel Casasola Merkle likes to dive deep into the ins & outs of contemporary CG research, burrying his desk under piles of Siggraph papers. An avid Cinema 4D user, Manuel keeps an open mind about tools and uses whatever it takes to get a job done, thus racking up quite diverse software skills such as VEX, Pyhton, Houdini, World Machine, Photo Scan, 3D Coat, Krita, Fusion or ZBrush. When he’s not pondering over the state of 3D software in general, he is partner and creative director of Munich based studio Aixsponza. 

Moritz Schwind: Still thinks “Space: 1999” is the coolest thing that ever happened on german TV. Be it pixels, hardware, code or cameras – if it’s interesting, Moritz is gonna take it apart. And sometimes even reassemble it. In his spare time he likes to dabble with code and create generative artwork. He claims his early exposure to QBasic is no help at all when working in Houdini, Cinema 4D, Processing or Arduino. But it might have been what started his fascination for the boundaries of code and art. When not wreaking havoc to any intriguing devices around him, he works as an Art Director at Aixsponza.


Simon Holmedal has over 10 years of experience in the motion graphics industry and has been working for ManvsMachine as a technical director for the past 7 years. Now he is working under his own company as a digital film and design director with a focus on abstract effects.


DATE: Monday, October 2, 2017 

TIME: 11:30AM - 5:00PM (agenda to follow)


35-47 Bethnal Green Road


E1 6LA

United Kingdom


Attendees get a Procedural in Motion t-shirt!