VIDEO RECORDINGS NOW ONLINE | Houdini HIVEalt was a gathering dedicated to the emerging and unconventional procedural 3D workflows shaping industries beyond traditional media and entertainment. Explore how advanced visualisation and computing are being used across product design, architecture, automotive, science, 3D printing, AI and machine learning, synthetic data, cloud pipelines, and more. These disciplines may solve very different problems, but they often share the same creative tools, technical challenges, and ambitions.
Frame48, the Los Angeles CG studio known for premium product work with brands like Sonos and Shimano, recently took on a story that was close to home for Lenovo. Their spot for the Yoga Pro 7a campaign is told from the point of view of a CG artist who is going through the process of sculpting a volcanic landscape, rigging a hyper sports car, and driving it through an explosion of light and color.
Toronto-based Mr. X has a long collaborative history with Director Guillermo Del Toro. In this latest effort they helped bring to life Frankenstein with massive environment builds, hero creature work, and high-octane destruction sequences. Learn how procedural modeling in Houdini, Axiom Pyro solvers, and USD workflows in Solaris allowed the studio to meet Del Toro’s fast-paced iteration demands without compromising on cinematic scale.